The Tourism Giant of South East Asia

The Tourism Giant of South East Asia

The Amazing Thailand

Right from the first course of Meng Khum –a Classic Thai Appetizer and Tom Yam Kung’ spicy sour prawn soup to the main course of Vegetarian Green Thai curry and Coconut flavoured rice with Dragon Fruit with Ice Cream as Dessert there was a noticeable friendly air with the touch of traditional Thai hospitality.

Bad last year for general travel industry, but turned into Thailand’s best ever, with arrivals surpassing projections and coming in at 15.9 million visitors,12.6% up from the previous year and the positive trend has continued this year, with growth of more than 10 % every month.
They are upbeat as trend suggesting that arrival will reach 16.8 millions and will generate about Bt 642 billion in income.
In the face of constant change and uncertainty, a domestic tourism campaign called “Travel with a New Heart for Sustainable Thailand” aims to offset the negative impacts of long term tourism. Thailand is increasing the focus on encouraging local people to travel with in country. It estimates there will be 91 million domestic trips this year, generating income of Bt 432 billion.
The emerging markets are Russia, India, China and Indonesia.
Tourism Authorities of Thailand plans six events mainly Amazing Thailand Grand Sale, World Sports Destination Expo, HM the King’s Seventh Cycle Birthday Anniversary, Royal Flora Ratchaphruek, Thailand: Asia Golf Hub and the Stopover Bangkok campagne to boost tourism in the second half of the year. Stopover Bangkok features 11 themes and products designed to entice air passengers transiting through Bangkok to spend one or more days in the Capital. Of the 5 million passengers who transit through Bangkok each month, it is hoped that 200,000 will stop over. The Amazing Thailand Grand Sale from 15th June to 15th August 2011 along with huge discount will be the biggest shopping extravaganza and is sure to invite more traveler to Amazing Thailand.
Shopping being one of the additional attraction with the good choice for Souvenir Handicraft items available. Chiang Mai, Phuket, Hat Yai, Pattaya, Hua Hin and Koh Samui will really amaze you. Apart from this wellness and cosmetic treatments started attracting Indians to Thailand.
Sustenance of the destinations along with the tourism promotion is helping Thailand in big way.

Malaysia Truly Asia
Malaysia becoming new destination as MICE tourism especially for the Indian market. Availability of Indian cuisine in Malaysian hotels is being taken care of considering the large numbers of Indian visitor, which was nearly 690,000 in 2010.
Kualalumpur, Genting, Penang and Lagkawi are some of the famous tourist destination in Truly Asia.



In 2010, there were over 24.6 million international tourist arrivals. The Tourism Ministry is targeting an increase of 25 million tourists visiting the country this year, compared with 24 million last year, with a projected tourism revenue of RM60 billion.

Use of technology has helped to boost tourist traffic in these countries. one can now book affordable rooms with choices, Plan some activities for himself/herself during stay. Go for fun and excitement at the indoor Theme Park with unlimited rides. Booked via iHolidays ride tickets. This dispense with the dialing and queing-plan virtually and privately. A click of the button can take care of all the reservations from where you are.




Your Singapore


One of the most preferred year round destination is Your Singapore. Creation of destination, its development , promotion and marketing of tourism can be best seen here. People trust people hence making them Ambassador to promote need lot of strategic applications and culture building so that Brand Ambassador communicate the essence in true spirit. One of the reason behind the popularity of Singapore as destination is its size which has concentration of attraction with in easy reach and so much going on all the time. Theme parks have always been a fascination for children and new experience and enjoyment to others. A destination to all age group in the family maintaining the ethnicity with amusement parks, bio tourism, entertainment, adventure, shopping, night life and malls. Imprint of new technological application in efficient and effective management of the system and process is visible in every destination management.

International visitor arrivals to Singapore reached 11.6 million in 2010, registering a year-on-year increase of 20.2%. Visitor days reached 44.9 million days, a year-on-year increase of 17.1% in comparison with January to December 2009. Shopping, Sightseeing, Entertainment and Accommodation made up 61% of tourism receipts. Higher per capita spending and strong international visitor arrivals gave high growth of 49% in tourism receipt previous year.
Indian visiting Singapore in 2010 were at number 2 position in terms of visitors days.
Leisure, shopping, food adventure, entertainment and excitement you will find them with in easy reach and the most important is the Service and Hospitality Concern of the Singaporean.

The use of social media as a communication channel for marketing activities to reach tourist around the world is doing magic. The taxes on hotel tariff in Singapore and Thailand motivates customer to stay in quality hotels so that they get value for money and memorable experience.
( i.e. around 7% in comparison to India’s 20-30%).
Destination planning, creation, marketing and managing the sustenance can be attributed to the growth of tourism in these Giants of Tourism in Asia. These countries have made their position among top 10 countries of Asia in tourism and Singapore in the top world ranking also.
To increase the tourist traffic various age group of market segment should be targeted by way of designing new tourism product along with the traditional product so that visitor profile become mix with the new found attractions at the existing destinations in India both for Domestic as well as International Tourist.